The fast food industry has been taking quite a bit of heat lately. It isn't difficult to find articles that scrutinize the meager nutritional content of a drive-thru meal. Some studies have even shown that fast food is as addictive as heroin, like this one here. A recent Newsweek article discusses the conditioning that we humans have experienced with fast food labeling. The article asserts that we have learned to associate fast food labels, like the golden arches, Wendy's red hair, the Arby's hat, etc. with convenience and time-saving measures. While this might not seem like the worst thing in the world, if you believe this study, it is another contributor to our culture of "instant gratification". It makes me feel a little like Pavlov's dog, personally.
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