Wednesday, March 24, 2010

Bottled water industry combats anti-green perceptions with fake journalism

Where do all the empty bottles go? Ummm....

Huffington Post's Jason Linkins reports on an attempt by the International Bottled Water Association to pass off an internally produced promotional video as real journalism. Is it true that the IBWA has stopped beating its dog? Get the not-so-straight answers to all the not-so-tough questions, right here.

1 comment:

Tom Lauria said...

Hi! This is Tom Lauria from IBWA. Please go to the website. We're created 13 videos to tell our side of the story, often using parody to underscore our intention. The media parody is obvious. Watch "Bottled Water's Environmental Corporate Social Responsibility." You'll see our teenager is reporting to other fans at BWM's lively website. She is hilarious riding around with a faucet in her tote bag.