Sunday, January 31, 2010

The Future of Journalism: News Consumers Must be Savvier Than Ever — or Risk Being Duped

Here is an excerpt taken from Madison's free weekly newspaper The Isthmus about the changing face of journalism. Read the whole article to learn about the emerging and important role of blogs.

Traditional journalism is in trouble, and everyone agrees it needs to reinvent itself to survive. The worst-case scenario is that within 15 years only a handful of the largest U.S. newspapers will survive.

"As recently as three or four years ago, I was fairly convinced that most newspapers would make it," says Lew Friedland, professor at the UW-Madison School of Journalism and Mass Communication. "Now I'm not sure. I actually don't think that most daily newspapers in the metro [non-national] range will make it."

Communities like Madison may be left with a couple of free weekly tabloids, published to collect what remains of more lucrative "display" advertising (and, in Isthmus' case, of course, to uphold the mantle of quality journalism). The number of stories will fall dramatically because the staffs are too small. And the Associated Press, which operates as a co-op, will be robbed of content as members drop like flies.

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